Managing Strategy ( case study) Essay Example | Topics and Well Written Essays - 1250 words

Managing dodging ( case study) - Essay Example1. amazon strategy virago current business strategy is ground on high node value and experience. Amazon has a low cost structure that ensures that customers rise to power products and serve at the lowest charges in the market. In addition, Amazon strategy is based on customer convenience by means of guaranteed on-time delivery with no compromise to the quality of the products and assists (Osterwalder and Pigneur, 2010, p 76). The business strategy has been customer-centric in terms of the wide variety of products and increased product innovation. The key pillars of the strategy include selection, price and convenience. Although Amazon was originally thought as an online bookstore, the party has established several physical strategic centers that be used to ship customer products such as the Hazleton facility that serves Northeast customers. The company has leveraged on engine room to understand the customer purchasing pattern s and needs and also delivery the products to the customers. Technology enabled the company top round the product portfolio with new innovative products such as Amazon web services, kindle and digital products. For instance, the cremate which is a wireless electronic reading device was unveiled in 2007 thus enabling customers to conveniently download and save books from kindle store without extra costs for the wireless access (Osterwalder and Pigneur, 2010, p 235). another(prenominal) innovative product is Amazon web services that allow IT vendors to host both hardware and software package in their own data centers. The web services include products such as AWS premium support, Amazon Mechanical Turk, Amazon CloudFront, and Amazon EBS. In addition, Amazon expanded the digital products division in 2007 through launching MP3 music store that allows customers to listen to digital music without restriction. In 2008, the launch of IMDb.com which is a footslogger allowed customers to watch more than 6,000 full length films and favorite TV series. The company is committed to enhancing the accessibility of the products and services to customers in order to create customer convenience and customer value. In 2008, the company launched a bills converter that enables global customers to pay for their products in US dollars and Bill Me Laters which is a following generation payment service that enables customers to make instant online payments without using a credit card. Amazon TextBuyit service allows customers find and shop for Amazon products using a text message or web browsers. Amazon has implemented aggressive product diversification strategy. The company also diversified in the sale of ride spare parts and software products that feature other languages such as Spanish. The company has also do various mergers and acquisitions in order to access markets and capital. For instance, it acquired Fabric.com which is a leading supplier of cut fabrics, sewing access ories and tools. The company has reported impressive financial results over the past few years. Other major acquisition was that of AbeBooks and reflexive pronoun Entertainment.