Essay about The Vikings - 3552 Words

The Vikings The word Viking in the Webster’s Encyclopedic Unabridged Dictionary of the English Language says that the word Viking means the following. â€Å"Vi†¢king 1. any of the Scandinavian pirates who plunder the coasts of Europe from the 8th to 10th centuries. 2. a sea-roving bandit: pirate. 3. a Scandinavian. 4. U.S. Aerospace. One of a series of space probes that obtained scientific information about Mars.† (1) The Vikings lived about one thousand years ago in the lands that we now call Iceland, Lapland, Norway, Sweden, and Denmark. To most people the Vikings were raiders that got in their longboats and sailed somewhere and then went from town to town killing and pillaging. This is not completely true, because the Vikings were also†¦show more content†¦Still other Vikings worked as merchants, traveling far and wide to trade their goods. Some were even specialized craftsmen such as silversmiths, blacksmiths, and woodcarvers. But the most famous of all the skilled Viking workers was the master shipbuilders and excellent sailors. Viking Lifestyle The growing population of Vikings in towns such as Birka in Sweden, Ribe and Hedeby in Denmark, and Kaupang in Norway prospered for the trading that took place along this string of cities. The trading flourished even though Danish and the Norwegian Vikings were raiding all the cities over in Europe. The Scandinavian towns were built on major waterways that were easy to reach by ship which in turn made trading much easier. The Viking houses were built on or near a water source for obvious reasons and also had access to their ships much faster being so close to the water. When there was no water source nearby they would dig wells and reinforce them with stones or wood that was sealed with a pitch. There were no sewers in Viking towns, but instead each house had a garbage heap. The larger towns produced their own goods such as pottery, products made out of iron, ships, glassworks, and leather products. Towards the end of the Viking age, as power became more concentrated, the Viking towns became large prosperous cities. The biggest city of the Viking time was Hedeby; itShow MoreRelatedVikings1677 Words   |  7 PagesVikings Close your eyes for a moment. Now imagine that you’re an English monk going about your eclectic duties, when a noise suddenly grabs your attention. You look towards the beach and you see a boat, massive in size and awe-inspiring in appearance, sitting right there on the beach where there was only sand a moment before. Then armed warriors pour off the boat, five at first, then ten, then fifteen, then twenty. To you, they’re giants, a good 4 inches in height greater than you; heavilyRead More vikings Essay976 Words   |  4 Pages Vikings In Control They were fierce, heartless Barbarians who Seized and looted many European lands from the 800’s to 1000’s. They made their sneaky attacks at the crack of dawn killing anyone who came axe length away. Including innocent babies defenseless children of all ages, and helpless women. ( The Celebration Program) During their time, these people never called themselves â€Å"Vikings.† This name isn’t even meant to be the name or a group, but an activity. The base word vik was simplyRead MoreThe Vikings And The Viking Age1569 Words   |  7 PagesThe Vikings were Norse seafarers, who mainly spoke the Old Norse language. They raided and traded from their Northern European homelands across wide areas of northern, central and eastern Europe, during the 9th to 11th century. The Vikings originated from Scandinavia, and the beginning of the Vikings expansion often originates from the raid of the Lindisfarne Monetary on 8 June 793. The Vikings were the first Westerners to sail to Iceland, Greenland, and over to the New World. However, the storyRead MoreViking Funeral Essay975 Words   |  4 PagesA Viking funeral is unlike any funeral that the modern individual is used too. According to Ibn Fadlan, author of â€Å"Ibn Fadlan’s Account of Viking in Early Russia,† an article that narrates a Viking funeral from an outside perspective, that shows how ritualistic and sacred a Viking funeral is. Fadlan presents this account by explaining the descriptive process of the funeral of a Viking from an outside perspective. This paper will be a brief summary and opinion on the funeral of a Viking. Vikings comeRead MoreThe Origins Of The Viking Age1174 Words   |  5 PagesOne of the most interesting times in medieval history is the era known as the Viking Age. When these fierce sea-borne raiders rummaged and plundered European sea ports of their valuables and treasures. These Scandinavian inhabitants were known to most of the world as a barbaric group, when in reality, there style of attacking had more skill than the world had seen. They struck fear and intimidation into their victims and made the whole European seaboard quake in angst for their arrival. Not onlyRead MoreThe Age of the Vikings Essay1648 Words   |  7 PagesWhen someone mentions the word ‘Viking’, the image that comes to mind is usually not pleasant. Often pictured as bloodthirsty barbarians in horned helmets, the Vikings are one of the most unfairly stereotyped ethnic groups. Although a large part of the Viking lifestyle involved invading and pillaging, they also had a rich culture that includ ed unique gods and goddesses and fascinating traditions. Although often overlooked, the Vikings were some of the most amazing and accomplished people ever toRead MoreViking History and Culture2231 Words   |  9 Pages Viking Culture Viking history and culture have been depicted in many movies, television series, and stories. Vikings are commonly known as barbarians that raid villages and intimidate others with huge ships with dragon heads, and horned helmets. This information is based on facts, but has been distorted and exaggerated over many years and tales. Viking history spans from the years 780 until 1100, which is the time span of the Viking raids. Not every Scandinavian was a Viking; Vikings wereRead MoreThe Origins Of The Viking2866 Words   |  12 PagesThe term Viking commonly relinquishes thoughts of ship-born warriors and pillagers known as the Norsemen, or men from the north, who originated in Scandinavia and raided the coasts of Britain, Ireland and mainland Europe as far east as the Volga River in Russia from the late 8th to 11th century. The terminology of the Viking has also been denoted by historians as entire populations of Viking Age Scandinavia and their settlements. Although the Norse men are infamous for their pillaging and plunderingRead MoreEssay on There is More to Vikings than Violence992 Words   |  4 PagesHistory typically describes the Vikings as the fiercest, most brutal of all the barbarian groups that invaded Europe. Historians agree that the Vikings were fierce, but was there more to them than that. The word Viking has been used to identify people who lived in Sweden, Norway and Denmark in early medieval times. In the language Old Norse, Viking means pirate. Sometimes they were known as Northmen or Danes. The Vikings shared a similar heritage as the Saxons, a group of people who hadRead MoreStrengths And Weaknesses Of The Vikings906 Words   |  4 Pages The strengths of the Vikings surely was the most significant factor in enabling them to be successful in terms of their strategies and tactics. Their strategies for example included the ‘Great Army’ which consisted of small forces therefore allowing them to use the element of surprise to their advantage and so raid completely undetected. They first gathered in East Anglia (866/7) and were skillfully able to live of this land by taking horses and supplies from the locals. The success of these Great

Analysis Of The Sun Also Rises By Ernest Hemingway

The year is 1917, World War 1 has been ravaging Eastern Europe for three years now, and the threat against the United States has been minimal. That is, until British telegram operators intercepted the â€Å"Zimmerman telegram† in which Germany proposed a military alliance with Mexico. The telegram was a blatant attempt to bring The United States into World War 1 by Germany, and it succeeded. Once the United States entered the war, fresh young faces like eighteen-year-old Ernest Hemingway lined up to fight for their country. Sadly â€Å"An eye problem barred him from the army, so he joined the ambulance corps† which allowed him to aid in the war effort overseas (Levine 795). Less than a year later while attending to Italian soldiers, he was wounded†¦show more content†¦That nurse, Lady Brett Ashely, is the independent and unyielding main female character that has lost so much; â€Å"In the war, her lover died of dysentery. Since then she has been drifting with the current from one man to another† (Egri 112). Although she is an independent woman, it does not make her happy. She frequently tells Barnes â€Å"Oh, darling, I’ve been so miserable,† which strengthens the notion that she indeed is not happy (Hemingway 32). To Barnes, she is the love of his life, however, Lady Ashely just cannot bring herself to be with him on account of his injury. Moreover, she is not past taking solace with his friend Robert Cohn, who is a one hit wonder writer that ex-patriated himself from the United States. Cohn appears to the reader as the punching bag that everyone around him uses to remove their emotional strain. Hemingway is showing the realistic interpretation of the war and what it means to him by exhibiting how the war has affected every person in one way or another. Ernest Hemingway pays homage to the realistic writing style of past times by showing the impact of the war on the characters within The Sun Also Rises. Jake Barnes is the complex protagonist that Hemingway uses to symbolize his feelings after returning from World War 1. When Hemingway reveals to the reader that Barnes participated and was injured in the war, he is introducing an opportunity to include more profound feelings about theShow MoreRelatedErnest Hemmingway: Shifting Gender Roles in The Sun Also Rises782 Words   |  3 PagesErnest Hemingway was born on July 21, 1899 in Chicago, Illinois. Hemingway was an American author and journalist. Kemen Zabala author of â€Å"HEMINGWAY: A STUDY IN GENDER AND SEXUALITY† states that Hemingway was commonly known for portraying the sterile and disillusioned environment created by the massive human loss of World War I. Perhaps his exposure to the atrocious nature of war as a Red Cross ambulance driver in the Europe during World War I aided and further influenced his literary capturing ofRead More Ernest Hemingway Essay868 Words   |  4 Pages Ernest Hemingway: A Literary Marvel â€Å"One generation passeth away, and another generation cometh; but the earth abideth forever . . . The sun also ariseth, and the sun goeth down, and hasteth to the place where he arose . . . The wind goeth toward the south, and turneth about unto the north; it whirleth about continually, and the wind returneth again according to his circuits . . . .All the rivers run into the sea; ye the sea is not full; unto the place from whence the rivers come, thither they returnRead MoreErnest Hemingway Essay1365 Words   |  6 Pages ERNEST HEMINGWAY nbsp;nbsp;nbsp;nbsp;nbsp; Ernest Hemmingway is a masculine writer of immense emotion. He writes off of his life experiences and his feelings towards different subjects. Ernest Hemingway’s themes are virile on the surface, but when analyzed, one will find them to be romantic and sentimental. nbsp;nbsp;nbsp;nbsp;nbsp;As one will find through the reading of Hemingway’s works he is a very masculine writer. Says one critic: â€Å"Hemingway fans have long made reference to theRead MoreThe Dependence On Futility : An Analysis Of Brett Ashley1004 Words   |  5 PagesShivani Kapur Mrs. Moore AP English V 18 December 2014 The Dependence on Futility: An Analysis of Brett Ashley In The Sun Also Rises, Ernest Hemingway employs metafiction to reveal the nature of World War One and its effect on individual ideals. Narrating the novel from the first person perspective of the protagonist, Jake Barnes, Hemingway clearly contrasts between fiction and reality. Although the reader has a limited perspective on the events in the novel, the lack of emotional connection betweenRead More Hemingway and Fitzgerald Essay1423 Words   |  6 PagesHemingway and Fitzgerald Ernest Hemingway and F. Scott Fitzgerald, the parties of one of the most famously infamous relationships in literary history met for the first time in late April 1925 at The Dingo Bar, a Paris hangout for the bohemian set. In his novel A Moveable Feast (published posthumously) Hemingway describes his first impressions of Fitzgerald: â€Å"The first time I ever met Scott Fitzgerald a very strange thing happened. Many strange things happened with Scott, but thisRead MoreFeminist Literary Criticism in Indian Camp By Ernest Hemingway1333 Words   |  6 PagesFeminist Literary Criticism in Indian Camp By Ernest Hemingway In the short story â€Å"Indian Camp†, by Ernest Hemingway, many controversies arise about the idea of feminism in the text. Feminism is a general term used to describe advocating women’s rights socially, politically, and making equal rights to those of men. Feminist criticism is looked through a â€Å"lens† along the line of gender roles in literature, the value of female characters within the text, and interpreting the perspective from whichRead MoreThe Sun Also Rises By Ernest Hemingway Essay889 Words   |  4 Pages Books are long. While â€Å"The Sun Also Rises† by Ernest Hemingway is a relatively short book, it still contains a wealth of intricate detail. In any short analysis of such a work of literature, some detail is almost assuredly lost. Hemingway has a lot to say through this story, despite his brevity with words. While not necessarily the most important elements of the book, I shall cast our focus on what Hemingway says through the charact ers alcoholism and personal relationships. These characters haveRead MoreEssay about Analysis of Style and Theme in Works by Ernest Hemingway3088 Words   |  13 PagesAnalysis of Style and Theme in Works by Ernest Hemingway This research paper will analyze style and theme in two of Ernest Hemingways short stories, The Snows of Kilimanjaro and The Big Two-Hearted River, and two novels, The Sun Also Rises and Green Hills of Africa.1 The Snows of Kilimanjaro is about an author named Harry, who is lying on the African plain and dying of gangrene. The Big Two-Hearted River is about an ex-World War I soldier, Nick, who is trying to put his life backRead MoreThe Sun Also Rises Annotated Bibliography1782 Words   |  8 PagesErnest Hemingway’s The Sun Also Rises A Transformation Of Values Mara L. Tyler American Literature II In The Sun Also Rises, during the transition of society from World War I to post-war, values transformed from the â€Å"old-fashioned† system of what was morally acceptable to a system that held the basic belief that anything of value, whether tangible or intangible, could be exchanged for something of equal value. This novel specifically pinpoints the transformation of the values of money, alcoholRead MoreWriting Styles Of Ernest Faulkner And The Sun Also Rises By Earnest Hemingway And As I Lay Dying1528 Words   |  7 PagesPassudetti English 11 AP Period 5 21 November 2014 Writing Styles of Hemingway and Faulkner The style of an authors writing can often be the key to understanding the emotions and thoughts that they want to convey onto the reader. Sometimes the comparison of various authors can show how different styles of writing bring different events and characters into play. This is particularly true with the authors William Faulkner and Earnest Hemingway. Their writing styles are exponentially different, but both authors

Analysis Of The Book Angles And Outcasts - 1445 Words

The book, Angles and Outcasts, is compiled of works by hearing authors from the nineteenth-century and the twentieth-century, as well as a chapter of works by authors who themselves are Deaf. Each of these stories provides a unique perspective on deafness and how the Deaf people are seen by the rest of the world. There is a common theme present through the nineteenth and twentieth-century works; exaggerated qualities of the Deaf person and a misfortune so great, that it overshadows anything good or human about the person. In the nineteenth-century, the Deaf people have exaggerated qualities such as beauty or strength that are built to be something greater than human ability, but their deafness is such a misfortune, that it negates those exaggerated qualities and often shows the deaf people as being something other than human, an object of pity. In the twentieth-century, the main theme of misfortune being so strong that the deaf people are no longer seen as human equivalent, but rathe r a spectacle to dump pity onto. In both centuries, Deaf people are written about in ways which portray them with traits that could not be possible and shows their deafness as something deserving of such grand pity. This is a form of oppression which we still see today, but it was much more prevalent in years past. In the nineteenth-century stories, the examples of extraordinary qualities is present in the theme of every story. In the first and second story, â€Å"Pierre and Camille† and â€Å"DoctorShow MoreRelatedAnalysis Of Pariah, Directed And Written By Dee Rees Essay1420 Words   |  6 Pagesand misunderstood because of the misconception that being gay is different and deserves different treatment. However, there are efforts being made daily by the community in order to educate people and ease their fears. The purpose of the following analysis is to deconstruct how people who fought back while growing up realizing they are apart of community help shaped and/or will s hape them to become strong roles for LGBT people around the world. In this paper, I will examine how women of colorRead MoreThe Civil Court Case Of Baker V. Nelson1898 Words   |  8 Pagesthis privilege for an opportunity to force their preferred practices and beliefs on anyone they choose. However, that does not prohibit some state legislatures from refusing medical care and employment opportunities to homosexuals. From a positive angle, many states have in fact passed laws that shield LGBTQ members, but the amount that have neglected to do so is shocking. According to National Conference of State Legislatures, 54% of states in the United States lack nondiscrimination laws that protectRead More Analysis of Silas Marner by George Eliot Essay2475 Words   |  10 PagesAnalysis of Silas Marner by George Eliot At the beginning of the novel Silas says There is not a just god that governs the Earth righteously, but a god of lies that bares witness against the innocent At the conclusion of the novel he says Theres good I this world Ive a feeling o that now What makes Silas change his mind, and what are the events leading up to his regeneration. Silas Marner is a novel based on the ups and downs of the main character, Silas and his friends, neighboursRead MoreThe Fallout After World War 1 And The Great Depression2535 Words   |  11 Pagesthey are missing, their sense of fragmentation or lack of completion- He looked down the slope...he saw some human figures lying. Those venal and furtive lovers filled him with despair. He gnawed a the rectitude of his life; he felt he had been outcast from life s feast. (James Joyce- Dubliners ; A painful case ) This moment evokes the familiar notion of the cycle of life that runs through Dubliners; two unidentified human figures renders the scene universal and reminds Mr. Duffy of his selfRead MoreSecurity Is The Most Imperative Venture Toward Better Security2320 Words   |  10 Pagescruising orders for a bearer, and absolutely not to bring about the discharging of a rocket or the outfitting of an atomic weapon. Furthermore, mystery is imperative in business applications: budgetary and work force data must not be revealed to outcasts. In any case, the distinction in accentuation remains. A security strategy has both a positive and negative viewpoint. It may say, Organization private data should be available just to legitimately approved representatives. This implies two things:Read MorePuritianism and Literary Techniques in The Scarlet Letter Essay2812 Words   |  12 Pagesthe following six months. Since then the book has never been out of print. It has always been a favorite book both with readers and critics. Man of the early readers and critics find the book too gloomy and somber but they were pleased that here finally was a work by an American author that could stand with the best thing produced in England. The neatness of its organized structure has attracted the attention of a large number of readers and critics. The book has been found useful in a study of romanticRead MoreEssay on Romanticism4035 Words   |  17 Pagesregard for the physical body. In Roberts confessions, the second section of the book, he admits that during a delirium he felt that George was one half of his hallucinated split self. This is a further implication that they are complementary fragments of a divided personality. However the divisions between characters in the first section are really only reinforcements of the principal psychological crisis in the book which comes in the exploration into Roberts troubled psyche reveled in his MemoirsRead MoreEssay on The Gothic Genre and What it Entails6177 Words   |  25 Pagesshared the same motifs. The best Gothic texts are not necessarily subversive but do all address some form of socio-political division. There is a cogent body of criticism claiming Frankenstein as a radical text and an equally cogent analysis that posits it in a conservative pigeonhole, especially plausible considering Mrs Shelleys eventual distaste for nineteenth century radicalism. Davenport-Hines quotes her as writing, I have no wish to ally myself to the radical - theyRead MoreThe Positive and Negative Effects of Video Games3383 Words   |  14 Pagesmultiple objectives. In strategy games, for instance, while developing a city, an unexpected surprise like an enemy might emerge. This forces the player to be flexible and quickly change tactics. o Quick thinking, making fast analysis and decisions. Sometimes the player does this almost every second of the game giving the brain a real workout. According to researchers at the University of Rochester, led by Daphne Bavelier, a cognitive scientist, games simulating stressful eventsRead Moredreams of vision9899 Words   |  40 PagesA Thesis ANALYSIS ON TRAGIC CHARACTER IN THE MAYOR OF CASTERBRIDGE By ANDRI HERMANSYAH 102026024515 ENGLISH LETTERS DEPARTMENT FACULTY OF ADAB AND HUMANITIES SYARIF HIDAYATULLAH STATE ISLAMIC UNIVERSITY JAKARTA 2009 APPROVEMENT ANALYSIS ON TRAGIC CHARACTER IN THE MAYOR OF CASTERBRIDGE A Thesis Submitted to the Faculty of Adab and Humanities In Partial Fulfillment of the Requirements For the Degree of Strata (S 1) By ANDRI HERMANSYAH 102026024515 Advisory: INAYATUL

Marketing and Promotional Campaign free essay sample

BTEC Level 3 National in Business Unit 9: Creative Product Promotion Unit code: Y/502/5425 QCF Level 3: BTEC National Credit value: 10 Guided learning hours: 60 Start Date: 11th January 2012 Interim Date: 7th February 2012 Finish Date: 5th April 2012 Teacher: Mrs C Hamps Student Name: Grading Criteria To achieve a pass grade the evidence must show that the learner is able to: To achieve a merit grade the evidence must show that, in addition to the pass criteria, the learner is able to: To achieve a distinction grade the evidence must show that, in addition to the pass and merit criteria, the learner is able to: P1 Describe the promotional mix used by two selected organisations for a selected product/service. P2 explain the role of promotion within the marketing mix for a selected product/service. P3 explain the role of advertising agencies in the development of a successful promotional campaign. P4 explain the reasons behind the choice of media in a successful promotional campaign. P5 design a promotional campaign for a given product/ service to meet the needs of a given campaign/creative brief. M1 explain how promotion is integrated with the rest of the marketing mix in a selected organisation to achieve its marketing aims and objectives. M2 explain the advantages and disadvantages of using professional agencies in ensuring promotional success. M3 provide a rationale for a promotional campaign. D1 evaluate and justify the use of an appropriate promotional mix in relation to marketing objectives for the selected organisation. D2 evaluate an existing, national marketing campaign. Unit title Tutor Date given out Final submission Unit 9 – Creative Product Promotion Mrs C Hamps 11th January 2012 4th April 2012 Individual tasks will be set weekly deadlines as appropriate. Interim whole assignment deadline will be 7th February 2012. Unit abstract The promotional side of marketing is probably the one most people are familiar with. We are exposed to marketing communications many times every day and they have become part of our environment. Within the marketing mix, the promotional aspects are concerned with this communication between the customer and the producer. This unit introduces learners to the basic concepts which are applied in the promotions industry. Effective marketing communication and promotion depend on the understanding of customer behaviour, as well as being able to design promotional campaigns to achieve certain long or short term business objectives. Modern information and communications technologies have had, and continue to have, a huge impact on this aspect of marketing and learners will explore current promotional campaigns, using some of the concepts included in this unit. Learners will have the opportunity to consider different ways of promoting products, introducing the promotional mix at a simple level. The role of advertising agencies and the media is also explored, along with the role of the internet. The choice of media, message and methods, in relation to objectives and constraints, is examined. Learners will apply the theory by designing a promotional campaign for a selected product to meet the needs of a given campaign or creative brief. This unit gives learners the opportunity to view familiar imagesand experiences through informed and analytical eyes. Learning outcomes On completion of this unit a learner should: Know the constituents of the promotional mix Understand the role of promotion within the marketing mix Understand the role of advertising agencies and the media Be able to create a simple promotional campaign. Before you start Read the assignment brief and the assessment grid carefully and make sure you are clear about what you have to do. Ask for advice if you are unsure. You will see that to obtain a Pass, Merit or Distinction you must read and complete each task carefully to ensure you do not miss anything out. Use the information from lessons as well as an independent research sensibly and do not commit plagiarism! Write yourself an action plan for the tasks. Think about: What you will need for each task When you plan to start finish the task so you meet the deadline Any meanings of words you are unsure of Leaving time to process and check work prior to handing it in. TASKS Tick when completed 1. Task 1 P1 – Describe the promotional mix used by two selected organisations for a selected product/service. a) Select one higher education institution with which you have had some contact, and describe the promotional mix used in a campaign it has been running to attract students onto its business degree programmes. In your description, consider the following constituents of the promotional mix for this institution. What are their products? What is the product range? Who are the target customers? How are prices defined? How are their products distributed? (This one might be quite difficult but you could consider, for example, are all the programmes based on attendance or are distance-learning programmes used?) What are the elements of the promotional mix and the media used, including exhibitions, written materials, websites and electronic communications, person-to-person contact etc. How have the elements in the promotional mix been designed to appeal to the target group? b) Repeat task a) for your chosen commercial organisation, choosing one product or service that it offers. Wk1 2 Task 2 P2 – Describe the role of promotion within the marketing mix for a selected product/service. For one of the organisations selected in Task 1, a) Describe its brand image and how this image is supported through the promotional campaign. b) Describe the role of promotion within the marketing mix of the promotional campaign selected in a). Wk2 3 Task 3 M3 – Provide a rationale for a promotional campaign. For one of the organisations selected in Task 1: a) Provide a rationale for its promotional campaign. Give comprehensive reasons for each part of the campaign. Wk 3 4 Task 4 P3 – Explain the role of advertising agencies and the media in the development of a successful promotional campaign. a) For your selected commercial organisation, find out which advertising agencies and what types of media have been used in a promotional campaign that has proved successful for the organisation. b) Describe the services offered by the advertising agency/agencies and how the organisation and agency/agencies work together in the development of a successful promotional campaign. Wk 4 5 Task 5 P4 – Explain the reasons behind the choice of media in a successful promotional campaign. Choice a successful promotional campaign that is currently in the media. In a short report, describe the campaign and explain the possible reasons behind the choice of media. D2 – Evaluate an existing, national marketing campaign. Using the campaign in P4 give a full evaluation of the campaign. In your evaluation give your views and conclude with recommendations. Task 6 P5 – Design a promotional campaign for a given product/service to meet the needs of a given campaign/creative brief. Imagine that you are an agency given the opportunity to make a pitch for a promotional campaign for your selected higher education institution. The brief is: ‘We want to encourage our students to make more use of our catering facilities, which are being improved to make them more attractive to existing and potential students. Obviously we are aware of the increasing financial burden for our students so we have been looking at providing good value food in attractive surroundings. We are looking for a cost-effective promotional campaign to launch our updated cafe bar and we would like to incorporate some local radio adverts, an entry into the university’s student publications and some flyers. We haven’t decided on a name for our new facility yet. Our budget for this is  £5000.’ Using the above information, design a short campaign for the launch of the cafe bar, including: a) a name for the new facility — consider the branding and what this name might convey b) a design for a flyer c) a script for the radio advert d) a costed media schedule — you will need to investigate the cost of local radio advertisements and use a table/Gantt chart to show what activities will take place and when. This information will be passed on to the university’s marketing department for consideration. Wk 5 6 Task 7 M2 – Explain the advantages and disadvantages of using professional agencies in ensuring promotional success. The marketing department is reasonably satisfied with your brief, but is a little concerned about the need to use a professional agency rather than do this in-house. Write a short report explaining the merits of using a professional agency to ensure the success of this type of promotional campaign. Wk6 7 Task 8 M1 – Explain how the promotion is integrated with the rest of the marketing mix of a selected organisation to achieve its marketing aims and objectives. For one of your selected organisations: a) explain how their promotional activities are integrated. b) explain how the promotional activities contribute to the achievement of it’s marketing aims and objectives. Wk7 Task 8 D1 – Evaluate and justify the use of an appropriate promotional mix with respect to business and marketing objectives for the selected organisation. For one of your selected organisations: a) evaluate and justify the use of the promotional mix with respect to their business and marketing objectives b) make reasoned suggestions for changing aspects of the promotional mix, bearing in mind that the budget is likely to be very constrained. Wk9 Appendix Include all research carried out. Bibliography Use the Harvard referencing style to record all resources you have used You begin with the author’s surname – comma – and initials followed by a full stop. Then the year of publication in brackets. Then the book title, either underlined or in italics – comma. The place of publication – comma. Finally the publisher of the book – full stop. e.g. Stretch, B. (2007) BTEC National Health and Social Care, Oxford, Heinmann Education Limited.