MTV Network Case Study Example | Topics and Well Written Essays - 1000 words

MTV Network - Case Study ExampleMTVs schema in the Middle East is mostly based on the population, which comprises a large portion of teens whom it was targeting. The company saw the large population as an opportunity despite acknowledging that the challenges would be immense. MTV saw that the Middle East was an opportunity for expansion with respect to an audience of 190 million people that was unexploited. In addition, the company had undertaken adequate commercialise research on the Middle East market and found out that there were no other channels providing similar content as MTV does with strike to international content. In the quest to fit in, MTV decided that it would produce 45% of the Arabias content locally to ensure that it met the standards of the conservative society. This would include a transmutation of programming ranging from music videos and reality shows to documentaries. Broadcasting 45% of local content would be a strategy that would help in unifying the area , which is known for continuous political tensions. To beat the competition, MTV strategized a way of enabling the youths to voice their concerns and advertise their talents. In addition, usage of the Internet to allow people to access the channel anytime and at least they wish was also a good strategy that MTV devised to help in dealing with the competition of approximately 50 other local channels. The entire strategy is good and could work in this environment but with caution. This implies that the company should be very cautious on the content that it broadcasts.