Heat transfer of nanofluids in turbulent pipe flow :: Technology, Nanofluids

Heat transfer of nanoparticle suspensions in turbulent pipe flow is studied theoretically. The main idea upon which this work is based is that nanofluids behave more like singlephase fluids than like conventional solidï€ ­liquid mixtures. This assumption implies that all the convective heat transfer correlations available in the literature for single-phase flows can be extended to nanoparticle suspensions, provided that the thermophysical properties appearing in them are the nanofluid effective properties calculated at the reference temperature. In this regard, two empirical equations, based on a wide variety of experimental data reported in the literature, are used for the evaluation of the nanofluid effective thermal conductivity and dynamic viscosity. Conversely, the other effective properties are computed by the traditional mixing theory. The novelty of the present study is that the merits of nanofluids with respect to the corresponding base liquid are evaluated in terms of global energetic performance, and not simply by the common point of view of the heat transfer enhancement. Both cases of constant pumping power and constant heat transfer rate are investigated for different operating conditions, nanoparticle diameters, and solidï€ ­liquid combinations. The fundamental result obtained is the existence of an optimal particle loading for either maximum heat transfer at constant driving power or minimum cost of operation at constant heat transfer rate. In particular, for any assigned combination of solid and liquid phases, it is found that the optimal concentration of suspended nanoparticles increases as the nanofluid bulk temperature is increased, the Reynolds number of the base fluid is increased, and the length-to-diameter ratio of the pipe is decreased, while it is practically independent of the nanoparticle diameter. The usual design requirements for modern heat transfer equipment are reduced size and high thermal performance. In this connection, in the past decades a considerable research effort has been dedicated to the development of advanced methods for heat transfer enhancement, such as those relying on new geometries and configurations, and those based on the use of extended surfaces and/or turbulators. On the other hand, according to a number of studies executed in recent times, a further important contribution may derive by the replacement of traditional heat transfer fluids, such as water, ethylene glycol and mineral oils, with nanofluids, i.e., colloidal suspensions of nano-sized solid particles, whose effective thermal conductivity has been demonstrated to be higher than that of the corresponding pure base liquid. The main results of prior work on pipe flow, that is undoubtedly one of the most investigated topics in the field of convection in nanofluids, clearly show that nanoparticle suspensions offer better thermal performance than the base liquids at same Reynolds number, and that heat transfer increases with increasing the nanoparticle

Baroque Composers

This meaner you complete all work in a word processing document (e. G. , Microsoft Word) and attach the file using the dropped tool. Use the Unit 5: Text Questions dropped basket. The answers to the Review & Critical Thinking questions are worth 10 points. Unit Five: Text Questions Review Questions 1 . What are figured bass and basso continuo? How are they related? 2. What is ornamentation? 3. What is an oratorio? How does it differ from an opera? 4. What is an orchestra? How did the development of orchestras influence Baroque music? 5. What is an instrumental suite? Critical Thinking Questions .What are the characteristics of Baroque music? How would you describe Baroque 2. Choose one of the composers discussed in the unit and listen to several of the composer's works. Which works did you listen to? How would you describe this composer's music? Why do you think this composer was an influential figure in Baroque music? 3. How did composers and musicians think about themselves during the Baroque period? How did this influence the music that they created? 4. What advantages and disadvantages did Baroque composers have in the patronage system? What did they gain from this practice?What limitations did it place on them? 5. Baroque music often tried to capture and reflect a particular emotion or feeling. Choose one of the musical works in the unit. Identify the work that you chose. What feeling or emotion is the composer trying to capture or reflect in the work? What aspects of the music lead you to this emotion or feeling? Discussion Questions Please post questions and answers on the UNIT FIVE discussion boards. Unless otherwise instructed, you should submit at least one full paragraph for each question. Each discussion assignment is worth 5 points.

Analysis Of The Sun, Line, And Cave - 1163 Words

Victoria McAlister Professor Talcott Ancient Philosophy 5 December 2014 Consistency in the Sun, Line, and Cave Plato’s theory of the Forms showcases that acquiring knowledge involves turning away from the world of senses and moving towards the Forms/world of intellect. Within Plato’s Republic there are three analogies: the sun, line, and cave, which are intended to clarify how things experienced in the sensible world are less real than the Forms. All three analogies are consistent through their descriptions of the differences between the intelligible and sensible worlds. The usage of all three also enables Plato to guide readers through the knowledge process, starting with a simple description of the sun and ending with a full example of how man can reach that sun. Plato starts with the analogy of the sun, which points out the contrast between the visible and the intelligible worlds. Within the visible world man has eyes and objects to be seen, but man needs another object for the eyes to see the object. This object is the sun, which provid es the light that is required by the eye to view the visible world. In correspondence, the Form of the Good in the intelligible world is equal to the sun by the way that the Good allows the forms to be known. Plato specifically states, â€Å"What gives truth to the things known and the power to know to the knower is the Form of the Good. And though it is the cause of knowledge and truth, it is also an object of knowledge† (508e). Along withShow MoreRelatedphi 103 week 1 reading quiz Essay1393 Words   |  6 Pagesarguments    Has assumptions underneath it    Is expressed through ideas and concepts    a and b    b and c    Instructor Explanation: The answer can be found in â€Å"The Analysis and Assessment of Thinking† [Paul and Elder Website] http://www.criticalthinking.org/pages/the-analysis-amp-assessment-of-thinking/497    Points Received: 0 of 1    Comments: Question  3. Question : Good critical thinkers:    Student Answer: Live in a self-centered manner inRead MoreHow the Divided Line Relates with the Cave and Light of Sun Essay1291 Words   |  6 Pagesfamous three analogies, that of the divided line, which was perfectly, rather clarified in the book The Republic. It is one of the most articulate stories. Plato brought out these models of truth, knowledge, and the natural world of truth along his analogy of the divided line. However, Plato’s analogies are over 1900 years old, I believe but they can still play a big role in today’s world. Plato believes that his manner of knowledge produced in his divided line, can be a significant part in creating aRead MorePlatos Allegory of the Cave - Analysis and Summary973 Words   |  4 PagesAllegory of the Cave - Analysis and Summary The Allegory of the Cave by Plato represents an extended metaphor that is to contrast the way in which we perceive and believe in what is reality. The thesis behind his allegory is the basic opinion that all we perceive are imperfect reflections of the ultimate Forms, which subsequently represent truth and reality. In his story, Plato establishes a cave in which prisoners are chained down and forced to look upon the front wall of the cave. In AllegoryRead MorePlatos Allegory of the Cave - Analysis and Summary987 Words   |  4 PagesAllegory of the Cave - Analysis and Summary The Allegory of the Cave by Plato represents an extended metaphor that is to contrast the way in which we perceive and believe in what is reality. The thesis behind his allegory is the basic opinion that all we perceive are imperfect reflections of the ultimate Forms, which subsequently represent truth and reality. In his story, Plato establishes a cave in which prisoners are chained down and forced to look upon the front wall of the cave. In AllegoryRead MoreCathedral: Allegory of the Cave and Narrator1208 Words   |  5 Pagesï » ¿1/23/14 Comparative Literary Analysis Performance Task Allegory of the Cathedral As the philospoher Seneca once said, â€Å"It is the power of the mind to be unconquerable.† Raymond Carver’s Cathedral is a story about a man who started out as a closed-minded man but, throughout the story his character changes as he begins to bond with his wife’s friend, Robert, a man who is blind. Plato’s Allegory of the cave is a story about a prisoner who is freed from being locked in chains living all ofRead MoreAnalysis Of Thomas C. Fosters The Laughing Sutra850 Words   |  4 Pagesyears, and Mark Salzman has beautifully captured this truth in his novel, The Laughing Sutra. However, Thomas C. Foster, in his literary companion, How to Read Literature Like a Professor, sets forth several rules and methods to ‘reading between the lines’ in literary texts to obtain the true value from a novel. In order to fully grasp the plot and literary development of a novel, one must first employ these analytical views. In The Laughing Sutra, we find that Hsun- Ching mission to recover the LaughingRead MoreThe Republic, By Plato1500 Words   |  6 PagesThis textual analysis will be based on the book â€Å"The Republic† by Plato, specifically the passage 475d-477a. The purpose of this essay is to analyze and evaluate the main concepts explored in the passage and their relation to the platonic political philosophy presented in â€Å"The Republic†. The essay will provide a summary of the passage, emphasizing the breakthroughs reached in the Socratic dialogue. The main points will then be singled out for a more in-depth review in order to see if the argumentsRead MoreAllegory of the Cave Plato6021 Words   |  25 PagesDaynise Wendt Paul Zintgraff English Comp I April 5, 2013 Persuasive Essay Bliss Most people live in a world of relative ignorance; we are comfortable with this unawareness because it is all we know. Platos Allegory of the Cave† captures the essence of the journey to enlightenment. Clearly, the thought of sameness and normality thinking has transcended from Platos time to today. Thus, the allegory is relevant to contemporary essential life. Organizations are known for fostering a cultureRead MoreIntroduction. Weathering Occurs Through Interaction Between1658 Words   |  7 Pagescreek that flows into the Pacific Ocean. Santa Monica Mountains contain dynamic geological features such as â€Å"active fault lines, fossils, remnants of volcanoes, and even formations created underwater now at the top of ridgelines† (National Park Service). Throughout the Malibu State Creek Park, there is evidence of low angle fault lines and bar and bar downthrown side fault lines. As for climate, due to its proximity to the Pacific Ocean and southern California climate, the Santa Monica Mountains regionRead MoreComparing Twentieth Century Political Thought Leo Strauss And Richard Rorty1421 Words   |  6 PagesIntroduction When it comes to an analysis of twentieth century political thought Leo Strauss and Richard Rorty are two indispensable figures. Rorty was a pupil of Strauss at the University of Chicago, and was always quick to acknowledge the influence that his former teacher had on his writing. In the following paper I will briefly highlight and critique the fundamental arguments presented by the duo. Certainly, Rorty and Strauss share a degree of commonality in their critique of the Enlightenment

Learn More About the Types of Coffee Served in Italy

Espresso,  caffà ¨ normale,  cappuccino; sometimes it seems that there are as many types of coffee in Italy as there are  kinds of pasta. And just like pasta, Italian coffee is an art form with many customs and traditions. Whether its a  caffà ¨ corretto  thrown back like a shot, acappuccino  and brioche for breakfast or a  granita di caffà ¨ con panna  to cool off from the hot midday sun, in Italy, there is a coffee drink specific for every time and mood. The Perfect  Tazza Want to start a heated discussion in Italy? Ask a group of friends how to make a perfect cup of stove top espresso! There are fully automatic espresso makers, pump-driven espresso machines, lever piston espresso machines, and, of course, the classic  aluminum espresso coffee maker  (also called a moka pot or The Moka Express), which was invented in the 1930s. Italian coffee  tifosi  in search of the perfect cup will also debate various factors such as bean type,  blade vs. burr grinders, tamp pressure, water temperature and humidity. Caffeine junkies not only have their favorite local  torrefazione  (coffee house), but even prefer certain   baristi  because of their ability to deliver a perfect  caffà ¨ espresso. S Marks the Pot (of Coffee) No one expects a first-time visitor to Italy to trill their rs like a native Italian speaker. But if you dont want to be labeled  maleducato  when ordering a coffee in Italy its  espresso, not expresso. Both will quicken your heart rate, but an  expresso  is a fast train and an  espressois a small cup of very strong coffee. And  caffà ¨Ã‚  (with two fs) is both the beverage and the locale that serves it. What kind of coffee should you order in a caffà ¨? The possibilities can be as daunting as a  Starbucks menu. Below is a list of the most popular caffeine-laden drinks. Keep in mind, too, Italians generally dont drink coffee with any meal except breakfast. Coffee is often ordered after a meal and —   che vergogna!  Ã¢â‚¬â€ only the unwitting tourist will order a cappuccino in a restaurant after lunch or dinner. When ordering an after-dinner coffee, do not ask for an espresso, ask for un caffà ¨, per favore. Italian Vocabulary List: Coffee caffà ¨ (espresso)—a small cup of very strong coffee, i.e., espressocaffà ¨ Americano—American-style coffee, but stronger; weaker than espresso and served in a large cupcaffà ¨ corretto—coffee corrected with a shot of grappa, cognac, or another spiritcaffà ¨ doppio—double espressocaffà ¨ freddo—iced coffeecaffà ¨ Hag—decaffeinated coffeecaffà ¨ latte—hot milk mixed with coffee and served in a glass for breakfastcaffà ¨ macchiato—espresso stained with a drop of steamed milk: small version of a cappuccinocaffà ¨ marocchino—espresso with a dash of hot milk and cacao powdercaffà ¨ schiumato—similar to a macchiato, but with milk foam insteadcaffà ¨ stretto—espresso with less water; rocket fuel!cappuccino—espresso infused with steamed milk and drunk in the morning, but never after lunch or dinnergranita di caffà ¨ con panna—frozen, iced beverage (similar to a slush, but ice shavings make it authentic) and topped with whipped creamshakerato—espresso with sugar shaken to a froth over ice and topped with foam

Managing Conflict and Negotiating - 2855 Words

Managing Conflict and Negotiating Wherever choices exist, there is potential for disagreement. No matter what we major in, no matter where our career path takes us, inevitably, we all encounter conflict in some form. In todays highly competitive society, for an organization to be truly successful, it is imperative that the organizations leadership understands conflict and deals with it in the best way possible. Managements ability to recognize and accept divergence and their ability to employ various methods to resolve conflicts to produce positive results can make or break an organization. The more management understands and accepts this fact and manages conflict to benefit the company as a whole, the greater the chance of the†¦show more content†¦Other work issues are unavoidable and there is no fault to speak of. There are times when certain job functions cast two employees in opposing roles. Internal and external pressure from management to do the job and complete certain tasks can lead to heighten sensi tivity and vulnerability, which could spark conflicts between associates. For example, the finance department in the organization might need to make drastic cuts to the budget while the HR department is in need of extra funds due to counter a shortage of recruits in a given field that year. Such problems are ideally resolved proper channels. In reality, if there are already interpersonal issues between employees when there is a legitimate conflict of interest in the workplace, these issues could be far more difficult to resolve since those involved might be less likely to compromise. Cross cultural conflict can also be a factor in the workplace. The United States is an extremely diverse place, as a conglomeration of people from different races, religions, cultural backgrounds, personalities, educational experiences and learning styles. This diversification leads to more women, various ethnic groups, and immigrant workers working together in a more diverse tapestry of associates even when the corporation is located and operating only in the United States. In increasingly diverse corporate America, doingShow MoreRelatedManaging Conflict and Negotiating Effectively Essay1604 Words   |  7 PagesManaging Conflict and Negotiating Effectively Managing conflict is something that as individuals we experience on a daily basis. Conflict may be in work, school, home, and even within ourselves. What I think individuals have trouble with and do not understand is how to deal with conflict in an effective way or to avoid conflict. I have always believed that not everything are meant to tangle over sometimes to avoid issues it is best to go with the flow as long as it is not a life-threatening situationRead More managing conflicts and negotiation Essay544 Words   |  3 Pages Managing Conflict and Negotiations In week one, the class read and discussed topics related to problem-based learning and managing conflict and negotiation. Also, the Learning Team handbook and tools were introduced and teams were assigned. The required readings, class discussions and sharing of experiences were valuable in learning more about these topics. The 9-step problem-solving model is a valuable, systematic tool used to identify the real problem and make an intelligent decision. This processRead MoreNegotiation Of A Common Language1312 Words   |  6 Pages The negotiation of a common language among people used to solve all the problems and obstacles. Negotiate a peaceful way to resolve problems has positive results in the long term. Negotiating a good way to create a generation capable of solving problems by peaceful means free of intolerance. Negotiation is not restricted to solve family problems, but is used in each case, between employee and the Manager, between friends, between States to negotiate an important role in solving crisesRead MoreWhy Negotiations Occur Within An Organization1124 Words   |  5 Pagesto address some of the challenges of negotiating. Included as a part of this, is an analysis of the different tones and styles to adopt when negotiating, which may aid towards overcoming these challenges . The main aim of this research is to outline the issues and broadly develop the argument and evidence in support of each party’s position towards trying to achieve a win-win solution. Abstract Negotiation occurs as a resolution process towards managing conflict effectively and efficiently within anRead MoreNegotiations Paper1011 Words   |  5 Pagesthe process on his own. Thomas needed help, and it was obvious to the average person he did. I walked on over to Thomas, gave him my name and title and listened to what he had to say and how he felt. Listening skills is a very important role of negotiating. How could anyone negotiate for Thomas with the IRS if anyone did not know his situation? After a while of putting my skills to the test and observing every detail Thomas was telling me I came to conclusion that this was not a case of back taxesRead MoreNegotiation by Lewicki1690 Words   |  7 PagesJohn W. Minton, (Boston: Irwin McGraw-Hill, 1999). This Book Summary written by: Conflict Research Consortium Staff Readers will find this textbook on negotiations to be broadly accessible and very informative. The third edition has been substantially updated and revised to reflect current negotiations research. Thirteen chapters are presented in four parts. The first chapters focus on the basic elements of conflict and negotiation. Part Two examines the processes of communication, persuasion, andRead MoreInternational Business Is Not Just About Nationalities722 Words   |  3 Pagesnegotiation links to win-lose approach (Fells, 2010). Win-win negotiators act collaboratively during negotiating, on the contrary win-lose negotiators negotiate competitively and take full advantage of their profits at the cost of the other’s. Responses Method Cultural influences alter the manner people negotiate. Western culture emphasizes the prominence of direct and simple methods of negotiating while the Mexican culture prefer direct and factual negotiation approaches. Similarly, Mexican requisiteRead MoreNegotiating For Your Employer?1644 Words   |  7 PagesNegotiating for Your Employer â€Å"Culture† can be defined as the beliefs, customs, behaviors, traditions, skills, etc., of a group or of a people. Though culture may be transmitted from generation to generation, it is often dynamic and changing.†(Toma, p.3) The bigger the company, the more diverse it may become. As companies grow, the various cultural within the company grows amongst the employees. This opportunity will enrich the atmosphere at work, as well as, bring about cultural conflict.Read MoreNegotiation Strategy Article Analysist Paper1243 Words   |  5 Pagesin a situation in which neither side has nor wants to use complete power. â€Å"we know that lawyers and car salespeople spend lots of time negotiating, but so do managers. Managers have to negotiate salaries for incoming employees, cut deals with superiors, bargain over budget, work out differences with associates, and resolve conflicts with subordinates. Negotiating is something that every one engages in almost every day a nd most of the time without even realizing it. . Negotiation occurs when two orRead MoreNegotiating A Management Agreement Is A Multi Family Development And Property Management Company1455 Words   |  6 PagesNegotiating a Management Agreement In 2015, Carmel Partners came to the decision that it could no longer sustain the operations of its management company. Carmel Partners is a multi-family development and property management company. The company operates through funds that are raised through investors. Carmel Partners takes the investors’ money and will either buy land, and develop a new apartment building, or they will buy an existing property and rehab it. Part of the agreement with the investors

Community Health And Public Health Essay Example For Students

Community Health And Public Health Essay In the United States, community health field is anchored in the history of innovations of public health methods and programs aids at reducing risk factor prevalence, decreasing acute and chronic disease burden and injury occurrence, and promoting health (Goodman, Bunnel, Posner, 2014). â€Å"Community Health refers to the health status of a defined group of people and the actions and conditions, both private and public (governmental), to promote, protect, and preserve their health† (McKenzie et al., 2005). Personal health is all about body needs, requirements and limitations so that avoidable health difficulties can be prevented. Basically the major difference between two are that community health is about a group of people and personal health is concerned with individual health choices (UBC, n. d.).Community health depends on the personal health of many people in the community. Some can also define community health as personal health of the people and environmental services that helps in promoting positive health of the community. Some of the community services are, provision of health education, safe water supply, medical care, etc (Tutor Vista, n.d. ). 2) Public health assessment can be defined as evaluation of data and information on a public health subject matter for the purpose of assessing the impact on public health. Many government health agencies conducts these assessments for assuring the safety of public. Agency for toxic substances and disease registry conducts public health assessments for the purpose of determining the extent of exposure of harmful substances. The benefits of the public health assessment is that it helps in planning for the future health needs of the public by developing policy and other pr. . act†, which is an article of Time.Com, â€Å"Youth marijuana use is associated with higher future risk of using other drugs, including alcohol, tobacco, opioids, methamphetamine and cocaine. Use by teens is also associated with decreased school performance and memory impairments that last as long as 28 days after use. There is also a demonstrated correlation between early and heavy marijuana use and the development of psychotic symptoms and disorders like schizophrenia in adulthood among certain populations.†(Next step community solution, 2015).Marijuana has both short term and long term effect on human brain, which is one of the most important part of human body. Study showed decreased IQ level in people who have smoked marijuana for a period of time. Most importantly, it creates addiction and any addiction is not good as it effects people’s mental health (NIH, 2015).

Task Environment free essay sample

There is an opportunity for a separate menu that should be developed; the plates should be identified on the main menu. It is very difficult for those with celiac disease to eat out when there are not many options for gluten free restaurants; this gives an opportunity to The Cheesecake Factory to increase their consumer market. 2. Shift away from fine dining (T) The shift in the market away from fine dining experienced in 2012 will continue in the upcoming years as consumers remain cost conscious. There is still no clear indication as to where the economy in general is heading. Until a change comes consumers will be focused on â€Å"Perceived Value†. This shift has helped the Quick Serve Market which has led to an opportunity for them to introduce a higher end product to their menus. Taco Bell and McDonalds, for instance, have reaped the benefit of this market shift; consumers see a greater value for their money. We will write a custom essay sample on Task Environment or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The Cheesecake Factory can continue with a more creative, reasonable priced or multiple portion sizes menu and more attention to the hospitality of their aspects. The company is shifting away from fine dining by placing the restaurants near malls making it more casual to eat there; this can be seen as a threat, as The Cheesecake Factory has been seen as a place to dine on special events, this is slowly deteriorating. 3. The economy will be in focus (T) The last three quarters of 2012 have been rough for a number of restaurants. The only bright spot has been Quick Serves. 2013 will provide much of the same, especially during the first six months of the year. We still see the industry segment growing, but only 1. 3% over inflation. Energy prices and food inflation will be the wild card on how the industry performs. If we see a spike in energy costs due to continued turmoil in the Middle East, fewer discretionary spending dollars will be available for eating out. The effects of the 2012 drought will continue to be seen during the first half of 2013. This will drive the cost of protein and other staples to new heights. This is a threat to The Cheesecake Factory since their biggest problem is comparable store sales- the company reported a comp increase of 2. 7% and although this figure is above many of its competitors, the 2. 7% is composed of a 1. % increase in traffic and 1% in checks; but the company had increased menu prices b 1. 9% during the final quarter of 2012 which indicates that the average check declined . 9%. This is due to the inflation- management stated a continued increase in prices to keep up with inflation. 4. Effort in taking care of the kids (O) For the last six years, we have stressed the imp ortance of taking care of the kids and improving the menu options for this important age group. The â€Å"Gen Y† group is starting to mature and have children. They will not stop eating out because of this. It will be even more important to cater to this group. American Demographics Magazine states that married couples with children spend an average of 44% more at restaurants than those without children. Happy kids mean happy parents. This is an opportunity for The Cheesecake Factory to provide a fun and unique selection of foods for the kids. The company is targeting a female audience that shops at the mall, these consumers will bring along their kids who will want something healthy yet fun for the children. 5. Commodity Prices will result in food inflation (T) The severe drought of 2012 will continue to affect almost all food costs, especially beef, well into 2013. Customers will want to see lower to flat prices due to the stagnant economy. Vendors will pass higher costs along. Restaurants will be stuck in middle. True food inflation will be over 10% higher in January 2013 than it was at the beginning of 2012. Price increases are inevitable. Communication with The Cheesecake Factory’s guests will be key. This will require a hard look at their menu and design it to draw the customers to higher gross profit items. Menus will need to be updated and revised more frequently than in years past to take advantage of guest expectations. 6. The Use of Social Marketing will continue to grow eyond Facebook and Twitter (O) Social media is quickly becoming the communication of choice for many of the guests. In 2012, forty-nine percent (49%) of guests under the age of 44 have used Twitter or something similar. The number of unique visitors to Twitter has increased 1,382% year after year. During the same period, Facebook usage increased 228%. These will only continue to grow and expand to alternative social sites. There is an opportunity to reduce the amount of resources the company is spending on conventional print and TV advertising, and get closer to guests by using these highly effective social marketing tools. Although The Cheesecake Factory has a Facebook and Twitter, they are yet to create an app- this app can be used for consumers to check in while they are shopping at the mall (where the company is placing its restaurants); not only will this capture all types of demographic and marketing information but will improve customer satisfaction. The consumer will be able to check in prior to going into a Cheesecake Factory location and reserve a seat and even order their food so there is no waiting in long lines; becoming more effective. 7. An Evolving Palate (O) According to the research firm Techmomic, consumers are increasingly driven to try new flavors. This will expand into the fast casual segment with an emphasis on Asian flavors. The Cheesecake Factory needs to take advantage of this trend- keeping items on the menu that are specialties while enhancing the brand. There is an opportunity to offer unique tastes through seasonal menus or daily/weekly specials. A great place to start will be desserts which The Cheesecake Factory is very well known for. Marketing for these items should be often through social media sites. Encouraging The Cheesecake Factory’s guest to not only try the item, but follow the company and look for the new adventurous flavors. 8. Bargaining Power of Suppliers low High levels of competition among suppliers acts to reduce prices to producers, similar critical production, large number of substitute inputs, low cost inputs and switching suppliers. (O) 9. Bargaining Power of Consumers low- Large number of consumers, diverse buyer choice, and product is important for consumer they end up paying more for the product. (O) 10. Intensity of Existing Rivalry high- Large industry size (T) 11. Threat of Substitutes high- High level of substitutes, low level of food innovation, substitute is inferior in quality. (T) 12. Threat of New Competitors low- Economies of scale is low, new entrants have higher cost of production. (O) V. Analysis of Strategic Factors 1. Strengths a. Strong name and popularity b. Extensive menu and bakery product offering Its menu offers around 200 items, including appetizers, pizza, pasta, seafood, steaks, salads, sandwiches, and more. The chain is best known for its 40 varieties of cheesecake and other desserts, which account for an impressive 15% of sales. Management has proved quite adept at anticipating consumers dining and taste preferences. The company updates its menu every six months, replacing 5-15 items. c. Strong Management 2. Weaknesses a. Increasing prices b. Unhealthy choices in their menu 3. Opportunities a. Ability to expand internationally b. Trend to social media marketing c. Location near or in malls Management reckons that it has not fully penetrated its existing markets. Developers also appear very eager to involve the restaurant in their projects, with some offering anchor positions in shopping malls and contributions to help fund construction. In our opinion, Cheesecake is in an excellent position to capitalize on these growth opportunities. d. Ability to broaden selection of menu- not only cakes 4. Threats a. Food inflation- raising menu prices b. Natural disasters- Storms took a hit on the company’s first quarter- decrease in traffic. c. Intense industry competition The restaurant business is fiercely competitive, and the success of upscale casual dining chains like Cheesecake Factory, P. F. Changs PFCB, and McCormick amp; Schmicks MSSR will not go unnoticed by other restaurateurs I was not sure if we needed to analyze the SWOT or just states S W O amp; T according to the info found throughout the paper. Let me know I will continue the analysis if I have to do it and have it done by Monday morning or tonight if I can get home early from work. B. Recommended Strategy 1. We recommend our client that they precede with the growth of the company through international expansion. (The volumes in the company’s Middle East stores exceed the United States. )